Named in the Telegraph as “the best gym in the UK for people who hate the gym” Primal pride themselves on being different. Their aim is to deliver results. Whether you want to look better, feel better, move better or perform better, Primal’s expert Coaches will get you to your goals.

Most cheap and cheerful “big box” gyms largely just offer equipment hire; in exchange for your membership fees, you get to come and use their machines. Often, their business model is to sign up as many members as possible and hope you don’t show up too often, so it doesn’t get too crowded. Their membership fees are often very low to encourage you not to cancel your contract when you realise you haven’t been to the gym in weeks!

Primal was set up to challenge this model. Their number one priority is your progress. All members get an initial Strategy Session, to plan out your fitness pathway, and a monthly catch up with a Coach to make sure you’re staying on track. Membership numbers are capped so the gym will never get too crowded and class sizes are kept small to ensure every member gets coached properly. They even keep an eye on your attendance; if you stop going they’ll get in contact to make sure you’re alright and get you back in the gym.

All this adds up to some life-changing results. People who previously hated exercise have become 5-day-a-week gym bunnies. Clients who wanted to lose a bit of weight before a holiday or wedding have got in the best shape of their life and learned how to stay in shape instead of yo-yoing. People who were bored stiff of running on treadmills have discovered new passions for sports such as powerlifting or boxing and gone on to compete in national competitions. Clients in their 60s and 70s who were struggling to walk, due to pain, can now run up 5 flights of stairs. Sports players who were considering quitting their beloved sport due to injury have not only got back in the game but got signed to national teams.

If you’d like to find out for yourself how Primal can help you achieve the results you’ve always wanted, book a free Strategy Session at: www.getprimal.co.uk/strategy-session