Waterfront Festival: An Interview with the Event Director, Alex Webb
The Waterfront Festival has become one of Leeds Dock’s most anticipated Summer events, drawing crowds from near and far to enjoy a weekend of fun along the scenic waterfront. From the thrilling Dragon Boat Races to the vibrant live entertainment and diverse food stalls, the festival offers something for everyone. We sat down with the event director to learn more about the origins of the festival, its evolution over the years, and what attendees can look forward to this year.
Q. What inspired the creation of this festival, and how has it evolved over the years?
A. The Waterfront Festival was established by a dedicated team and a committee along the Waterfront, with the council as the overarching organiser. Initially, it featured 10 different stops along the water, encouraging attendees to walk from one end of the canal to Leeds, stopping at each point to engage in various fun activities. Over the years, the festival’s structure changed as some areas ceased participation. Form Property took the lead to keep the festival alive due to its growing popularity. Today, the Dragon Boat Races are integral to the event, serving as the main focus.
Originally, the festival began at Armley Mills with stops all the way to Thwaites Mill. Despite a decline over time, the festival attracted significant attention to Leeds Dock, prompting organisers to maintain it every summer. Brewery Wharf now also participates, offering live music, dance entertainment, DJs, outdoor bars, and street food.
Q. Can you give us an overview of the waterfront festival and its main attractions?
A. The festival’s main attraction is the Dragon Boat Race, which draws hundreds of residents and visitors. It’s a family-friendly weekend filled with eating, drinking, and various activities, providing a unique way to experience the waterfront. Initially tenant-focused, the Dragon Boat Race has grown so popular that anyone can now participate. It’s a fantastic marketing tool, attracting both locals and visitors from outside Leeds.
Q. How many Dragon Boat Races take place throughout the day?
A. Typically, there are around 27 teams, each racing a minimum of three times. The event includes a quarter-final, semi-final, and final race, with the fastest teams advancing to the final rounds.
Q. What will be the grand prize for this year’s Dragon Boat Race?
Winners will receive team gift vouchers from Fearns and Canary Bar, allowing them to enjoy food and drinks with friends and family.
Q. What makes this year’s festival unique compared to previous years?
A. This year, the festival will feature the Euros showcased at Canary Bar for attendees to watch in the midst of festivities. A brand new sweet stall will be available, and the partnership with The Royal Armouries has been strengthened to provide a larger space for an even bigger funfair throughout the weekend.
Q. What is your favourite part of the festival, and what moments have been the most memorable for you as an event director?
A. My favourite part is watching the transformation of participants in the Dragon Boat Race. Initially, they may seem less enthusiastic, but by the end, they are fully engaged and competitive. It’s incredibly entertaining to see how invested everyone becomes.
Q. How many people dress up for the Dragon Boat Race?
Q. Around half of the teams dress up, adding a fun and entertaining touch to the races. This year, we’re even giving prizes for the best-dressed team – stay tuned!
Q. What do you encourage people to try out at the Waterfront Festival?
A. I encourage visitors to try all the different foods available and consider paddleboarding on Sunday if they haven’t before. Checking out our YouTube videos from previous events can give a taste of what to expect. Click HERE to watch a video of last year’s event.
Q. What food item do you recommend everyone try?
A. I highly recommend the Mexican Burrito from Mexican Pilgrim or a juicy burger from Little Reds—they’re both amazing!
Q: What are your plans for the future of the festival? Any exciting developments on the horizon?
A. We’re looking forward to revamping the festival, aiming to involve as many people as possible. We plan to expand our partnerships to make the event even more exciting and to solidify it as a must-attend summer event in Leeds. We hope to engage our neighbours along the canal, from Armley Mills to Thwaites Mill, to revive the original festival spirit but with added flair and more participation.